Artist Professional Development Workshops
Woodstock Artists Association & Museum
28 Tinker Street, Woodstock, NY 12498
June 27, July 11 and July 18, 2010 5-7:30pm
Deadline for registration and fees:
Thursday, June 24
$30 per session for WAAM Members
$40 per session for Non-Members
$75 for all three sessions for WAAM Members
$100 for all three sessions for Non-Members
Session One – Sunday, June 27, 2010 5-7:30pm
First Steps: Gathering Your Creative Assets, Creating Your Presentation Materials
Any marketing or personal branding campaign begins with an inventory of your assets – including digital images of your artwork, a compelling portfolio, an up-to-date resume and artist statement plus an informed understanding of what you would like to accomplish with your career. In this session, participants will be provided with guidelines on how prepare their assets for both print, online, digital media and gallery submissions. We will discuss the best ways to photograph artwork and how to prepare professional resumes, artist statements and introductory letters. Our goal is to help you create a simple, economic yet comprehensive approach to self-marketing in all media.
Session Two – Sunday, July 11, 2010 5-7:30pm
Taking It To The Next Level: Successful Arts Marketing Strategies for Online and Print
With your marketing material at the ready, learn how to navigate the latest opportunities online and in print to promote and show your work with the goal of creating a strong and effective visual presence. Find out how to position yourself in search engines, how to engage social media networking sites, write press releases, email and publicity tactics, networking, print marketing, business cards to postcards, how and where to publish.
Session Three – Sunday, July 18, 2010 5-7:30pm
Personalizing Your Marketing Program: Individual Coaching
The session will begin with a review of the online and print marketing techniques discussed in the previous sessions. Volunteers from the audience who would like to review their particular concerns – portfolios, websites, resumes, CDs, etc. – will be selected and coached. Participants will have an opportunity to meet one on one with the coaches for 15 minutes to individualize their marketing endeavors.
Program Presenter: Karen St. Pierre
Karen St. Pierre served as Executive Director of the Omega Institute for Holistic Studies and Senior Project Manager for the Grammy Awards. She currently runs her own successful corporation specializing in event and media production, including art programs and exhibitions for national and international clients. Karen is also an artist who has recently held her first solo exhibition in Tokyo, Japan.